Zell Education generates 7% more revenue within the first month.

Zell Education faced a critical challenge inherent in rapid growth: maintaining the quality and oversight of thousands of weekly counselling and sales conversations. As an outcome-driven brand offering globally recognized finance and accounting programs, the efficacy of these interactions directly correlated with conversion rates. However, with a team of 300+ counsellors, Zell lacked crucial visibility into key operational metrics:

• Adherence to Best Practices: Difficulty in ensuring reps followed established pitch structures and optimal timelines.
• Lead Nurturing Gaps: Inability to consistently track and act on missed follow-ups for high-intent leads.
• Performance Management Deficit: Absence of a standardized, consistent framework for rep performance tracking and objective feedback.

As a result, lack of comprehensive oversight created an unsustainable bottleneck, preventing efficient sales funnel optimization and scalable growth.

Recognizing the urgent need for a scalable and data-driven solution, Zell Education strategically partnered with Convozen.AI, integrating its Conversation Intelligence Suite to achieve granular visibility across 100% of their sales calls. This decisive move marked a pivotal shift in Zell’s operational strategy. Within days of integrating Convozen.AI into their existing dialer system, Zell Education began to leverage a suite of advanced capabilities:

Automated Call Scoring: Convozen.AI automatically scored 100% of calls against more than ten critical performance parameters, providing immediate, objective insights.

Targeted Performance Identification: The platform precisely identified instances where representatives either omitted crucial information or failed to execute critical follow-up actions.

Data-Backed Coaching & Monitoring: Real-time patterns and actionable insights empowered Zell’s leadership to monitor performance and implement targeted coaching interventions.

As Ankit, VP of Business Development at Zell, remarked, “We could suddenly see things like: how many calls were actually completed, how long the good ones lasted, which reps were consistently better, and where the script was falling flat.”

Smart Call Auditing: Every conversation underwent an automated audit, assessing critical elements such as tone, pitch delivery, follow-up commitments, and closure behavior.

Customized Scorecards: Convozen.AI‘s scorecards were meticulously customized to align with Zell’s unique counselling process, ensuring that measurement focused on truly impactful metrics.

Live Performance Dashboards: Real-time, rep-specific insights were made available, offering a granular breakdown by outcome, conversion patterns, and identified friction points.

Impact & Results: Quantifiable Success in 30 Days

The strategic adoption of Convozen.AI yielded remarkable and immediate improvements within the first 30 days of rollout, demonstrating a clear return on investment:

• 7% Increase in Lead-to-Conversion Rate: A direct and significant uplift in the efficiency of the sales funnel, translating to increased revenue.
• 60%+ Reduction in Manual QA Effort: Freeing up valuable resources and drastically lowering operational costs associated with manual call reviews.
• 100% Visibility into Student Calls: From a mere 1-2% manual audit rate, Zell achieved complete oversight, providing unprecedented transparency into every interaction.
• 80% Reduction in QA & Team Lead Time: Empowering team leaders and QA personnel to focus on high-value activities rather than laborious manual listening.
• Data-Backed Sales Coaching: Coaching evolved from anecdotal observations to objective, data-driven feedback, leading to more effective and consistent rep performance improvement. Representatives now received weekly, objective performance feedback.
• Enhanced Follow-Up Hygiene: Automated flagging of incomplete conversations ensured no high-intent lead was overlooked, significantly improving conversion potential.